Clik here to view.
MIT’s Mistake –One Man, One Life
A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it took a dark step backwards, when 26-year-old...
View ArticleClik here to view.
Good Advice In A Bad Situation
The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social world – like never before: Go slow. Security breaches create their own...
View ArticleClik here to view.
3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly
Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, it backfires. Consider poor beleaguered RIM –...
View ArticleClik here to view.
When Tragedy Strikes: A PR Checklist
When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though not everyone, unfortunately) that pitches, tweets, releases, and any other...
View Article
